Notes from the field
Cases and playbooks with real numbers. Fewer posts, deeper posts - the kind an AI cannot make up because they actually happened.
The founder-led sales playbook for technical founders
How to sell as a technical founder: a practical structure for discovery, demos, follow-up and closing, from an operator who has coached founders through their first repeatable deals.
Read the post →Fractional vs. agency vs. full-time hire: an honest cost-of-growth comparison
How much does a growth consultant cost compared to an agency retainer or a full-time head of growth? A structural comparison of cost, risk and what you keep afterwards.
Read the post →The 30-day startup validation playbook (with the exact questions I ask)
How to validate a startup idea in 30 days: problem interviews, competitor scans and willingness-to-pay tests, with the actual interview questions I use with founders.
Read the post →How a 75-year-old manufacturer grew one product's profit by 527%
No new machines, no new staff, no price war. A repositioning case study from a €5M European manufacturer, and the exact sequence we followed.
Read the post →Talk it through. Free.
A 30-45 minute working session on your growth problem. Real advice you can use the same day, whether we work together or not. No pitch, no deck, no obligation.