Tell Sell Excel
Excel · The flagship engagement

Interim Growth Lead

A fractional head of growth, embedded in your company 1-3 days a week, owning the commercial agenda: pipeline, process, positioning and people. Senior operator, no lock-in - and you keep the machine.

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The senior hire, without the senior-hire math

A full-time senior growth hire costs €60-100k+ a year, takes months to find and six more to ramp. Most companies under 50 people need that brain, but not five days a week. The interim model gives you the same seniority, scoped to the days your agenda actually needs.

I work inside your company - your standups, your CRM, your deals. We agree the commercial agenda upfront, I own it, and everything I build is built to be handed over: the outbound engine, the playbooks, the process. Success is measured by what keeps working after I leave.

Scope

Scoped from what your agenda needs

Every engagement picks from this menu. Nothing is bolted on, nothing is padding.

Outbound engine build

Cold email and LinkedIn infrastructure in Clay, Instantly, Apollo and HubSpot. Lists, sequences, deliverability, reporting. The client keeps the machine.

Positioning & messaging

Sharpen who you are for, what you replace, and why now - then rewrite the website, deck and outreach to match.

Founder-led sales coaching

Structure on live deals: qualification, discovery, follow-up, closing. For technical founders who must sell before they can hire.

Pipeline & deal support

Generating qualified conversations and working real deals alongside you, from first call to signature.

Sales process, CRM & automation

A pipeline that runs without the owner: stages, cadences, hygiene, automation and reporting your team actually uses.

First sales team & new markets

Hiring, onboarding and enabling your first sellers - or opening a new market, in either direction: into Europe, or into CEE and the Balkans.

Track record

Built engines, not slideware

$19.7M+ in qualified pipeline generated. 14 consecutive quarters over quota. Teams scaled from 2 to 20+ with new-hire turnover cut from 54% to 6%. Markets opened in 27+ countries across 6 continents. This is the operating experience your engagement runs on.

More about Denis
FAQ

Fractional growth, answered

What is a fractional head of growth?
A senior growth operator who joins your company part-time - typically 1-3 days a week - and owns the commercial agenda the way a full-time Head of Growth would: strategy, pipeline, process and execution. You get senior judgment and hands-on work without the €60-100k+ yearly salary, the equity, or the six months of ramp a full-time hire needs.
What does an interim growth lead actually do day to day?
Whatever the commercial agenda needs most, agreed upfront: building an outbound engine in tools like Clay, Instantly, Apollo and HubSpot; fixing positioning and messaging; generating pipeline and supporting live deals; coaching the founder to sell; setting up CRM and sales process; hiring and enabling the first sales team; or opening a new market. Strategy and execution from the same person.
How is this different from hiring an agency?
An agency runs one channel from the outside and bills a retainer whether it works or not. An interim growth lead sits inside your company, owns outcomes across the whole funnel, and builds systems your team keeps. When I leave, the outbound engine, the process and the playbooks stay with you - there is no dependency to renew.
Can a technical founder learn to sell?
Yes, and usually faster than they expect, because founders have the two things sales training cannot teach: product knowledge and conviction. What they lack is structure - qualification, discovery questions, follow-up cadence, closing language. Founder-led sales coaching installs that structure on live deals, so you learn while pipeline moves.
How long does an engagement last?
As long as the problem, not a day longer. Typical engagements run 3-9 months: long enough to build the engine, prove it works and hand it over. The explicit goal is to make myself unnecessary - zero lock-in is the model.

Need the senior brain without the senior payroll?

Book a free 30-45 minute call. We will map your commercial agenda and whether the interim model fits - real advice either way, no pitch.

Book a free call